Mooresville, NC (April 27, 2018) –  Reed Sorenson and Premium Motorsports welcome new sponsor TCL®, one of the world’s best-selling and America’s fastest-growing television brand, to the team for this weekend’s unpredictable Monster Energy NASCAR Cup Series ‘GEICO 500’ race at Talladega Superspeedway.  TCL will be the primary sponsor for Sorenson’s #55 Chevrolet Camaro.


“Talladega is one of my favorite tracks that we go to because it puts us all on an equal playing field. My focus will be to stay out of trouble, avoid the wrecks that you know are going to happen and be in a good position at the end. I think we have a good chance of doing well if we stick to that plan. I’m looking forward to meeting the folks at TCL and get to know them. Their TVs are amazing, and I just may have to replace all the TVs I have in my house soon.” – Reed Sorenson

“TCL continues to develop new products that deliver powerful performance, so it makes sense for us to work with a sport known for its powerful cars, and we’re excited to partner with Reed for the first time,” said Chris Larson, Senior Vice President, TCL. “Our new 4K TCL TVs with Dolby Vision HDR are perfect for race day, offering fans who can’t be at the track a stunning picture and the best smart TV platform for easy access to all the race action they’re looking for. The 2018 Monster Energy NASCAR Cup series features over 40 events, including this Sunday’s race, all which can be streamed live through the Roku OS on our televisions.

About TCL:
Already one of the world’s best-selling consumer electronics brands, TCL is now the fastest-growing TV brand in North America. TCL (The Creative Life) was founded more than 35 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, TCL offers innovative televisions, including the award-winning TCL® Roku TV™.

For additional product information please visit

Join TCL USA on Social Media:
FaceBook:  @TCLUSA

Twitter:      @TCL_USA
Instagram: @TCL_USA


About Premium Motorsports:

Premium Motorsports is a NASCAR team based in Mooresville, North Carolina. The organization fields entries in both the Monster Energy NASCAR Cup Series and the NASCAR Camping World Truck Series.

For more information, visit the team’s website at

Follow us on Facebook: @PremiumMotorsportsLLC, Twitter: @PremiumMotrspts and on Instagram @PremiumMotorsportsLLC.

The ‘GEICO 500’ will take place at Talladega Superspeedway on Sunday, April 29, 2018
at 2:00PM ET.  Live coverage on FOX. 

Premium Motorsports is seeking partners for continued success on all levels. For more information regarding available partnerships, contact Stacey Carlson.

Premium Motorsports Contacts:

Stacey Carlson
Mobile: 216-337-4052
[email protected]

Jen Calandrillo
Public Relations
Office: 980-444-0208
[email protected]